Strategic content creator
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The only content tool that judges one idea through grand strategy and returns one call: Go, Reshape or Kill.

For the agency strategist who pitches content ideas to clients and is accountable when one fails to land.

Go  /  Reshape  /  Kill

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Illustration of three tiny figures climbing a ladder up a stack of notebooks, the highest planting a green flag

how it works

A cream index card with a paper clip and a pencil on blue-grey paper

Paste one content idea

One idea, written the way you would pitch it.

Step 1

Five index cards with coloured tabs fanned out on blue-grey paper

Add the context

Client, goal, audience, competitors and budget.

Step 2

Step 3

Read
the call

Go, Reshape or Kill. One verdict for the one idea.

the three calls

One idea in. One call out.

Go
A small green wooden arrow signpost pointing right

The idea holds.

Take it to the client as it stands.

Reshape
Hands folding a sheet of cream paper into a new shape

Part of it holds.

Keep what works, change what does not, then pitch.

Kill
A crumpled ball of white paper beside a small black wastebasket

It will not land.

Drop it before the client ever sees it.

A sample verdict

Sample brief: a twelve-part LinkedIn series in which a freight-software client's support team answers buyers' hardest questions. Goal: more demo conversations. Audience: logistics operations managers. Competitors: rivals who publish quarterly reports. Budget: enough for four pieces.

Twelve parts won't survive this budget. Four will.

Sample verdict for an agency strategist

Reshape

  • The goal fits: the hardest buyer questions are the proof prospects lackWhy it holdsSample
  • Twelve parts is more than this budget can carry wellWhere it breaksSample
  • Rivals publish reports, and none of them answer questionsWhat it has over the fieldSample
  • Cut to four parts and open with the hardest questionThe reshapeSample

Sample content. The idea, the client and the reasons above are invented to show the shape of a verdict.

the price

Pay per verdict.

A single cream card tied with a thin green ribbon on blue-grey paper

The first full verdict

Free

No payment

Three plain cards in white, black and stone fanned on blue-grey paper

Every verdict after that

$29 one-time

Per verdict

who it's for

Generated studio portrait of a strategist in a navy blazer holding a bound document

Made for the strategist who has to stand behind the idea.

You work at a content, marketing or B2B agency, you pitch ideas and campaigns to clients, and you answer when one fails to land. Strategic content creator tells you which ones should never leave the room.

See the sample

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